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The viral hit where builders weren't themselves.
Directed by Nick Kelly
Latest Work / Sheba Hope Reef
Latest Work / Sheba Hope Reef
Latest Work / Sheba Hope Reef
Vinnie Jones & Noel Edmunds have big plans if they win the Lotto.
Directed by Jeff Low.
Vinnie Jones & Noel Edmunds have big plans if they win the Lotto.
Directed by Jeff Low.
Smart Energy
Fear of the Future
Smart Energy
Fear of the Future
Smart Energy
Fear of the Future
Smart Energy
Fear of the Future
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
An print launch campaign for Smart Energy GB, documenting the early trials and tribulations of things we take for granted today.
Advertising
10 vs 10
DOVE
A campaign highlighting the dangerous trend of girls as young as 10 being exposed to anti-ageing skin care routines online. Damaging more than just their self esteem.
Role: ECD
Hope Reef
SHEBA
Four years in the making, Hope Reef showcases Sheba's new system of rebuilding dead reefs with a one word mission statement that is visible
from space and an official landmass on Google Earth. More importantly Hope is now a thriving marine eco system.
Role: Writer/CD
Remote Control Tourist
TOURISM VICTORIA
For 5 days the whole of Melbourne was made available to would-be tourists from around the world with their very own remote-control guides.Go before you go.
Role: Writer/CD
Kentucky Fly
KFC
We turned the KFC Australia App into a travel app. Find a weird international menu item,
bag it and we'll fly you to its home country to pick it up. Needless to say travel loving
Aussies frothed over it
Role: ECD
Ageless
TENA
A taboo breaking integrated campaign featuring an uncomfortable truth
and a celebration of changing bodies. Shot by Oscar winning director,
Yorgos Lanthimos.
Role: Writer
Art of the Playlist
SPOTIFY
Gen Zs are disloyal. And with a million other music streaming services popping
up, how could we keep them from straying. Say hello to our friend AI.
Role: ECD
Vincent Le Chat
SHEBA
What cat owners see when they look into their cat’s eyes.
Meet Vincent Le Chat. Directed by The Pelorian Brothers.
Role: Writer
The Hack
HISCOX
We colluded with Brompton Cycles to help Hiscox Insurance bring
cyber-attacks into the real world. Directed by The Glue Society.
Role: CD
The Honeypot Poster
HISCOX
The hackable poster. We connected a digital out of home to the Internet
and left it open to cyber criminals to strike. In the first week it was hacked
over 200,000 times, mainly from parties in Russia and China.
Role: CD
Future Fear
SMART ENERGY UK
A print campaign documenting the early trials and
tribulations of things we take for granted today.
Role: Writer
Save Retirement
MLC PENSIONS
A partnership with the Australian Museum - we created an interactive
diorama featuring real retirees. Produced by The Glue Society.
Role: CD / Writer
Please Not Them
LOTTO
Pray these two don't win the lottery. Directed by Jeff Lowe.
Role: CD / Writer
Whoop Whoop
CELEBRATIONS
How do you relaunch the brand? You take two guys who really really really
love Celebrations and press go.
Role: Writer
Spiderman Pasta
HEINZ
The multi-award winning print ad for everyones favourite superhero themed canned pasta.
Role: Writer
Fansplant
NAB
NAB sponsors Aussie Rules Football. We drafted in superfans of other sports from across the globe
to try and get them hooked on the sport. A 6 part branded content series directed by The Glue Society
Role: Writer
The Richest Man in the World
Martini
The relaunch of the iconic brand. Shot my acclaimed promo director, Jake Nava.
Role: CD
Rain
HIGHWAYS ENGLAND
A campaign highlighting the dangers of driving in rain. Shot by Nadav Kandar
Role: CD/Writer
Myth
GUINNESS
To relaunch Guinness in Asia, we told the story of a mythical ski-resort in the place
you'd least expected it. Indonesia. Directed by Suri Bunford.
Role: CD
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