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10 vs 10

DOVE

A campaign highlighting the dangerous trend of girls as young as 10 being exposed to anti-ageing skin care routines online. Damaging more than just their self esteem.

                                                                                                             Role: ECD
 

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Hope Reef

SHEBA

Four years in the making, Hope Reef showcases Sheba's new system of rebuilding dead reefs with a one word mission statement that is visible
from space and an official landmass on Google Earth. More importantly Hope is now a thriving marine eco system.

                                                                                Role: Writer/CD  
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Remote Control Tourist

TOURISM VICTORIA

For 5 days the whole of Melbourne was made available to would-be tourists from around the world with their very own remote-control guides.Go before you go.
                                                                     Role: Writer/CD

Kentucky Fly 

KFC

We turned the KFC Australia App into a travel app. Find a weird international menu item,
bag it and we'll fly you to its home country to pick it up. Needless to say travel loving
Aussies frothed over it   
                                                                            
                                                                                                                 
Role: ECD

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Ageless 

TENA

A taboo breaking integrated campaign featuring an uncomfortable truth
and a celebration of changing bodies. Shot by Oscar winning director,
Yorgos Lanthimos.
                                                                                     
Role: Writer

Art of the Playlist 

SPOTIFY

Gen Zs are disloyal. And with a million other music streaming services popping
up, how could we keep them from straying. Say hello to our friend AI.
                                                                            
                                                                                                   
Role: ECD

Vincent Le Chat 

SHEBA

What cat owners see when they look into their cat’s eyes.
Meet Vincent Le Chat. Directed by The Pelorian Brothers.


                                                            Role: Writer

The Hack 

HISCOX

We colluded with Brompton Cycles to help Hiscox Insurance bring
cyber-attacks into the real world. Directed by The Glue Society.
                                                                            
                                                                                  
Role: CD

The Honeypot Poster

HISCOX

The hackable poster. We connected a digital out of home to the Internet
and left it open to cyber criminals to strike. In the first week it was hacked
over 200,000 times, mainly from parties in Russia and China. 


                                                                                         Role: CD

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Future Fear

SMART ENERGY UK

A print campaign documenting the early trials and
tribulations of things we take for granted today.


                                                  Role: Writer

Save Retirement

MLC PENSIONS

A partnership with the Australian Museum - we created an interactive
diorama featuring real retirees. Produced by The Glue Society.  


                                                                       Role: CD / Writer

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Please Not Them

LOTTO

 Pray these two don't win the lottery. Directed by Jeff Lowe.

                                                         Role: CD / Writer

Whoop Whoop

CELEBRATIONS

How do you relaunch the brand? You take two guys who really really really
love Celebrations and press go.


                                                                                    Role: Writer 
 

Spiderman Pasta

HEINZ

The multi-award winning print ad for everyones favourite superhero themed canned pasta.

                                                                                        Role: Writer 

 

Fansplant 

NAB

NAB sponsors Aussie Rules Football. We drafted in superfans of other sports from across the globe
to try and get them hooked on the sport. A 6 part branded content series directed by The Glue Society


                                                                                                                           Role: Writer

The Richest Man in the World 

Martini

The relaunch of the iconic brand. Shot my acclaimed promo director, Jake Nava.

                                                                                                  Role: CD

Rain 

HIGHWAYS ENGLAND

A campaign highlighting the dangers of driving in rain. Shot by Nadav Kandar

                                                                                     Role: CD/Writer

Myth 

GUINNESS

To relaunch Guinness in Asia, we told the story of a mythical ski-resort in the place
you'd least expected it. Indonesia. Directed by Suri Bunford.   
                                                                            
                                                                                                            
Role: CD

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